The satellite radio industry is dominated by two major players -
Sirius Satellite Radio and XM Satellite Radio. Both companies charge a monthly
fee for their services, but service payment plans often change to attract more
customers. For example, starting in 2005 Sirius offers a $500 fee that is valid
for the lifetime of the equipment. Sirius offers 65 music channels, without any
commercials and traffic and weather reports for most of the major US cities. On
the other hand, some of XM Radio’s channels did contain some commercials, but
in much smaller quantities than those found on terrestrial radio channels.
Today, XM has 67 commercial-free music channels, 21 channels with detailed
traffic and weather information, 39 channels of news, entertainment and sports
and an amazing number of 23 play-by-play sports channels. XM Satellite Radio
Inc. owns the most impressive digital radio equipment and facilities, boasting
over 82 end to end broadcasting studios. Sirius Satellite Radio is located in
the heart of New York City with a huge recording studio. Sirius Satellite Radio
has an impressive library of over 2 million music tracks.
Sirius
Satellite Radio
Sirius Satellite Radio is one of the two main providers of
digital radio broadcasting in the United States and it shares this important
market with XM Radio. While you would think that XM and Sirius are 100% rivals,
you will be surprised to find out that both companies are working together on a
joint program in order to develop a receiver for both of their broadcast
frequencies. Sirius uses three geosynchronous satellites that pass over the
United States territory at regular time intervals and transmit the data
alternatively. The Sirius satellite network is also located in a position that
offers better line of sight – this means that transmission interruptions caused
by trees, mountains or any other landscape form are less likely to happen.
Sirius announced that the number of subscribers to their services goes beyond
the 4 million count
XM
Satellite Radio Inc
XM Satellite Radio Inc. began broadcasting in 2001 and has seen
a continuous development ever since. The digital radio used by XM Satellite
Radio Inc. is encoded using the CT-aacPlus technology which is broadcast in a
128kb/sec format that is high in fidelity and is similar to CD quality. XM
Satellite Radio Inc uses two Boeing HS-702 satellites which are constantly
orbiting the Earth at a height of 22 300 miles. IN order to minimize
transmission ad reception loss, XM Satellite Radio installed terrestrial
transmitters in most major cities in places where loss of signal is more likely
to take place (tunnels, high building areas). XM radio claims to have an
impressive number of over 6 million subscribers.
Working
with the automobile industry
Both satellite radio providers saw a huge market in the car
industry, so they began negotiating with al major car manufacturers to convince
them to offer their services and equipment as standard or optional on the
vehicles they produce. Some of the auto manufacturers that have either XM or
Sirius satellite radio installed from the factory are : BMW, MINI, Rolls-Royce,
Chrysler, Dodge, Mercedes-Benz, Jeep, Ford, Lincoln, Mercury, Volvo, Land
Rover, Jaguar, Mazda ,GM, Cadillac, Buick, GMC, Vauxhall, Saab, Honda, Hyundai,
Kia, Nissan, Infiniti, Porsche, Lexus, Scion and Audi – to name just a few.
Sirius has managed to get exclusivity from major car manufacturers such as Audi
or VW2007 through 2012. IT was a major success for Sirius as Audi and VW
previously also offered XM radio services and equipment on their vehicles.
After conquering the vehicle industry both manufacturers tried to move the
success of satellite radio into the homes of consumers by creating some trendy
portable satellite radio receivers. XM satellite radio created the XM2go™ line
of "walkman-like" receivers and Sirius developed a variety of
portable devices, such as the Kenwood Portable Satellite Radio Tuner,
Here2Anywhere and the Sirius S50. More attempts are being made for introducing
satellite radio in the homes of conservative media consumers.
Tidak ada komentar:
Posting Komentar